Honest Coffee Roasters.
We provided strategy, design, and content to support their entry into a leading grocery retailer, deepen community connection through philanthropic storytelling, and create anticipation around seasonal launches.
Scope
Client
Duration
Year
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Challenge
(01)
Honest Coffee Roasters needed support launching into Publix and building awareness for their Nashville store.
They wanted clearer storytelling around their community impact and seasonal drinks. Their in-store menu also felt cluttered, creating confusion for customers.
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Solution
(02)
We built a campaign to support Honest’s launch into Publix and increase local awareness. We clarified their menu to improve customer decision-making.
And we created content that strengthened community connection and drove engagement.
Menu Design: Jena Postma
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Conclusion
(03)
The result was measurable momentum. A seasonal drink became a brand affinity driver and one of Honest Coffee Roasters’ most engaged pieces of content to date.
Honest sold through product quickly at Publix, strengthened awareness of their community impact, and built deeper connection both in-store and online.
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